Insight & Strategy Consulting
Read the culture. Lead the category.
Established in 2015, The Insights Distillery is a London-based boutique consultancy specialising in advanced social media research and insight-driven business strategy for major brands.
Our Services
What We Do
Social Media Intelligence
We deploy a specialist visual social media intelligence methodology — combining advanced platform analysis with expert human interpretation to unlock the rich insight contained in the images and videos people share organically on Instagram, TikTok, and beyond.
This is not automated trend-spotting. It is expert-led visual intelligence: carefully sourced, interpreted and translated into strategic insight by specialists who understand both social media culture and senior business decision-making. The result is insight that is fast, focused and highly engaging: helping findings travel further inside organisations, inform decisions and drive action.
Strategy & Insight
Translating research findings into clear strategic direction. We help clients make confident decisions grounded in genuine human understanding.
Workshops & Facilitation
Bringing teams together to interrogate findings, align on implications, and build shared ownership of the insight.
Our Approach
How We Work
Our ethos is simple: ask the right questions, design the right approach, and deliver insight that gives clients the clarity and confidence to move forward.
Experience
Sectors Served
About
Leadership
Catriona Oldershaw has been running The Insights Distillery for over a decade, working with leading organisations across the UK, Europe, and internationally.
With a background spanning law, marketing & PR, consumer insight and senior management, she brings a rare combination of experience and strategic clarity to every engagement.
She is a trusted partner to marketing directors, insight teams, and C-suite leaders who need to understand their customers deeply — and act on that understanding with confidence.
Every project is led by Catriona and supported by a carefully matched team of senior international consultants, bringing the right expertise to each client challenge.
Contact
Let's talk
If you'd like to discuss a project or find out more, use the form below and Catriona will be in touch shortly.